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Brand Assets

Daresni Brand Assets

Official Daresni logos, colour palette, typography and photography guidelines for press and media use. Always use approved assets — do not recreate or alter the Daresni brand.

Brand Assets Overview

Primary Logo

The Daresni logo is available in three variants: full colour on white, reversed white on navy, and the icon mark only. Always use the approved SVG or PNG — do not redraw, recolour or distort.

Daresni Logo — Primary

Primary Logo

Use on white and light backgrounds

Daresni Logo — White version

White Logo

Use on navy and dark backgrounds only

D

Icon Mark

App icon and favicon usage only

Colour Palette

The Daresni brand palette is precise. Use only approved hex values — do not approximate or substitute.

Daresni Maroon

#9B1B2B

Daresni Navy

#112447

Daresni Gold

#FFD166

Background

#F8FAFC

Text / Ink

#17212B

Typography

Daresni uses Plus Jakarta Sans exclusively. Do not use any other typeface in brand communications.

Display / Headline — Plus Jakarta Sans 800

Helping families discover better learning.

Subheading — Plus Jakarta Sans 700

Trusted tutors and coaches.

Body — Plus Jakarta Sans 400

Daresni helps families discover tutors and coaches through one platform, with educator profiles, bookings and learning support designed around clearer discovery.

Label / Eyebrow — Plus Jakarta Sans 700, uppercase, letter-spaced

Trusted · Verified · Family-First

Photography Style

Daresni photography is warm, authentic and human. Avoid stock photography clichés. Prefer real families, real educators and real learning moments.

Do use

Natural light · Real people · Warm tones · Genuine moments · Authentic interaction

Do not use

Staged stock photography · Overly corporate imagery · Cold lighting · Generic school scenes

Warm family learning moment representing Daresni photography style
Approved photography example Real Daresni moments should feel natural, warm and human.

Usage Guidelines

These rules apply to any use of Daresni brand assets in print, digital or broadcast media.

Always use the provided SVG or high-resolution PNG logo files.

Maintain the minimum clear space around the logo equal to the height of the 'D' letterform.

Do not alter, recolour, stretch or rotate the Daresni logo.

Do not place the primary logo on photographic or busy backgrounds without the white or navy version.

Do not recreate the Daresni wordmark in a different typeface.